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A system for image–text relations in new (and old) media

London College of Communication, University of the Arts, London, UK

Andrew Salway

University of Surrey, UK

This article presents a generalized system of image–text relations which applies to different genres of multimodal discourse in which images and texts co-occur. It combines two kinds of relations – the relative status of images and text, and how they relate to one another in terms of logico–semantics. Every instance of an image–text combination in the data sample is described by a selection of features from the system. The units of images and text between which the relations obtain are identified and the realizations of the logico–semantic and status relations are specified, both for the human analyst and a machine. Two application scenarios are discussed. The system should be useful for distinguishing between image–text relations for (genuinely) new and old media.

Key Words: image–text relations • intersemiotic • logico–semantics • multimodal system • new media

Visual Communication, Vol. 4, No. 3, 337-371 (2005)
DOI: 10.1177/1470357205055928


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