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Visual-verbal communication on online newspaper home pages

Macquarie University, Australia

This article is a study of visual, verbal and visual-verbal communication on the home pages of three English-language online newspapers from different national cultures. Important similarities in the visual-verbal structure of news stories and home pages between the three newspapers are identified. Each newspaper demonstrates a similar tendency towards atomization of news texts with which readers interact over short time scales, and a tendency towards greater consistency in the visual-verbal design of news across longer timescales. A genre-specific visual grammar for online newspaper home pages is emerging in response to the demands of the new medium and historical and social trends in news reporting.

Key Words: critical discourse analysis • genre • home pages • ideology • media discourse • multimodaldiscourse • newsbites • online newspapers • semiotics • systemic functional linguistics

Visual Communication, Vol. 6, No. 1, 19-53 (2007)
DOI: 10.1177/1470357207071464


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				J. S. Knox Punctuating the home page: image as language in an online newspaper Discourse & Communication, May 1, 2009; 3(2): 145 - 172. [Abstract] [PDF]