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Visual Communication
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The implication of visual research for discourse analysis: transcription beyond language

Sigrid Norris

Georgetown University, Washington, DC, norriss{at}georgetown.edu

This article identifies some limitations of discourse analysis by analyzing interactions between five boys in which the TV and the computer are featured as mediational means. The incorporation of several modalities into transcripts and a shift in focus from primarily language to human action facilitate a better understanding of the multi-modal interaction involved. The use of conventional transcripts with a focus on language demonstrates that movie- and computer-mediated interactions appear fragmented; by contrast, an inclusion of images into the transcripts, representing central interactions and/or images of a movie or computer screen, demonstrates the significant visual modes that are imperative to the ongoing talk. Just as written words correspond to the oral language, images can exemplify the global interaction among the participants, or they can represent the images on the screen. In addition, viewing an image is much faster than reading a description, so that these images also display the fast pace of the movie- and/or computer-mediated interaction.

Key Words: computer interaction • discourse analysis • mediated discourse • multi-modality • transcription • visual communication

Visual Communication, Vol. 1, No. 1, 97-121 (2002)
DOI: 10.1177/147035720200100108


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